Design Forecast

The purpose of our design forecast is to serve as a useful tool to create engaging, unique, and long-lasting spaces and brands. We research and vision how best to design for target markets, differentiate, and achieve longevity. We test and spotlight the latest products and places and report on national and global trends impacting our industry. Our forecast was born from an honest intent to add value and be a committed custodian of bright ideas, innovative thinking, and sharing for a greater good.

DWELLING

Home as a sanctuary.

Across luxury rentals, branded residences, condominiums, and extended stay hospitality, the unit itself is the core experience. It is where value is created, where identity is expressed, and where the true return on design investment is felt. In multifamily development, nearly two-thirds of total construction cost is dedicated to the interiors of the residence. This is not incidental. It reflects a cultural truth: the spaces we live in must support how we recover, connect, and restore.

This forecast draws from the broader residential landscape to illuminate what is influencing taste, decision-making, and long-term desirability. These insights are aspirational and directional. They inform detail, materiality, atmosphere, and ways of elevating space without chasing the temporary.

When the external world accelerates, environments that ground us gain value. Stability, nature, and familiarity become strategic tools within design. Growth is not found in trend-chasing but in the careful selection of choices with endurance.

This is the lens through which we shape the future of living.

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