Design Forecast

The purpose of our design forecast is to serve as a useful tool to create engaging, unique, and long-lasting spaces and brands. We research and vision how best to design for target markets, differentiate, and achieve longevity. We test and spotlight the latest products and places and report on national and global trends impacting our industry. Our forecast was born from an honest intent to add value and be a committed custodian of bright ideas, innovative thinking, and sharing for a greater good.

FITWEL

WHY LIFESTYLE FITWEL?

Americans spend 90% of their time indoors, where the concentrations of some pollutants are often 2 to 5 times higher than typical outdoor concentrations. Sitting is the new smoking - physical inactivity is now comparative with smoking as the leading cause of preventable death in the world. With the average workday coming it at around 8.1 hours a day, and most people toggling back and forth between work, school, and home – it has become essential to design our indoor spaces to work for our health instead of against it.

Fitwel is a leading certification system committed to building health. Fitwel was created by the CDC and U.S. General Services Administration. It is currently operated by The Center for Active Design.

The fitness and wellness psychographic spans all demographic segments, and this cohort is educated on the impacts that indoor environments have on their wellbeing. Fitwel’s statistics support this – according to their data, Fitwel certified buildings benefit from faster lease-up times, higher tenant referral rates, more occupancies, and an overall increased ROI.

As creators of interior environments and communities, we see it as our responsibility to ensure the buildings we design are having a positive impact on people’s wellbeing.

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