The May Forecast Feature is Amenities That Create Value. This month, we are exploring how the ‘Amenities Arms Race’ has led us to a place where the current approach to multifamily amenities is no longer sustainable. Keeping up with the Joneses and ‘box checking’ amenities has become a financial and operational burden that is not serving the needs of an evolving renter. Multifamily residents and developers alike are seeking amenities that create a localized feel, help time-poor residents gain back hours in their day, and elevate the authentic story.