waterline

branding | naming | visual identity | branded environment + programming

where water meets land. a juxtaposition of hard + soft | man-made meets nature. embodying the aesthetic + materiality of the surrounding ports + shipyards. a true ode to the working cargo terminals still ingrained in river life. connected to artisans + craftsmen with opportunities to cultivate creativity.
design direction eco urban | cargo patina | tropic industrial | maritime charm
branded spaces within a branded space create authenticity and character. the canteen will serve as a vibrant grab-and-go market that has its own branded identity and signage to feel like an independent retailer. another branded space within waterline is the sunday lounge, as the miami dolphins stadium is blocks away and part of the neighborhood culture.

Design
Direction

ecourban

cargopatina

tropicindustrial

maritimecharm