Waterline
branding | naming | visual identity | branded environment + programming
where water meets land.
a juxtaposition of hard + soft | man-made meets nature.
embodying the aesthetic + materiality of the surrounding ports
+ shipyards. a true ode to the working cargo terminals still
ingrained in river life. connected to artisans + craftsmen
with opportunities to cultivate creativity.
design direction
eco urban | cargo patina | tropic industrial | maritime charm
branded spaces within
a branded space create authenticity
and character. the canteen will serve as a vibrant grab-and-go
market that has its own branded identity and signage
to feel like an independent retailer. another branded space
within waterline is the sunday lounge, as the miami
dolphins stadium is blocks away and part of the neighborhood culture.
